From party hats and cheap champagne to...
This year, Sean Combs offered up $1 million to charity for the Ciroc branding rights to the Times Square ball. It didn't happen, but he's sending drunken New Yorkers home in cabs instead. And Sprint is getting ready for a New Years Eve texting frenzy. (Did you know that text message volume goes up about 200% on the holiday?)
New Years Eve has become big business. Long gone are the days of gathering in a friend's living room to watch "New Years Rockin' Eve" (which launched in 1972). Even if you're home tonight, watching TV, you have your choice of televised festivities (not to mention a wide array of year-in-review recaps).
Is Guy Lombardo rolling over in his grave or would he be delighted that New Years celebrations are alive and well, even in these trying times? (And here's the real question -- do you think he would text Anderson or post on AC360?)
So, whatever you're watching, texting, drinking, or doing at midnight tonight, I hope it's memorable! And Days of Auld Lang Syne don't ever go out of style.
Don't forget that timeless kissing tradition -- always one of my personal faves -- and one that social media can never replace!
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